Maxwell L. Alexander

Maxwell L. Alexander

VP, Marketing & Creative,
Designer, Photographer, MA(FIT), BFA(SVA), BS(KSU), NYS Licensed Real Estate Salesperson,
NYS Licensed Real Estate CE Instructor, FAA Licensed UAS Pilot,
Certified Elite Fitness Trainer, Bodybuilding & Sports Nutrition Coach

Maxwell Alexander, Co-Founder and CMO, Alexander Maxwell Realty
Maxwell Alexander, Co-Founder and CMO, Alexander Maxwell Realty

Designer, Creative Director and World-Class Brand Strategist, Maxwell has elevated Brand Value for hundreds of companies and organizations all around the World, ranging from Technology, Telecom, Startups, Wellness & Fitness Brands, to Fortune 500 Companies and Globally Renown Non-profit Organizations and Government Agencies.

Design Thinking is at the core of Almax Realty's breakthrough approach to Real Estate business and as Chief Marketing Officer, Maxwell outlines Global Marketing Strategy and serves as a liaison with Global Real Estate Partners.

Almax Realty is the Real Estate Industry's unrivaled Champion of the Global Marketing Approach and it is Maxwell's ultimate goal to to increase Almax Realty's global reach and work towards expanding our services and partnerships in the Hudson Valley and beyond.

Our listing process:

1. Let's meet and brainstorm

At our first meeting and walkthrough of your property, we will discuss the initial market assessment,  pricing, and marketing strategy. We will talk about your goals and the best way to reach them. We'll help you to achieve an optimal market positioning based on your goals, whether it is the sale price or timing. And BTW, we can do facetime if we can't meet in person 🙂

2. It's time for a facelift

Whether it is a brand new construction or a 200-year-old castle, your property will get a facelift based on the Strategy we agreed on at the first step. It could be as little as a few expert staging recommendations or even more extensive measures such as paint or landscape improvement. We'll show you the numbers and how a small tweak at the initial stage can deliver a tremendous return at the closing. Our industry partners can get the job done timely and efficiently, we even provide easy financing options if necessary.

3. PR and Marketing Gears are starting to spin

Next, we will start executing the Strategy: whether it is an award-winning real estate photography, property branding, aerial/drone imaging, video walkthrough, social media campaign, search engines optimization, feature in a critically acclaimed publication with a global reach, or all of the above - it is all included in our Strategic Marketing Package at no additional cost to you!

4. Here is the fun part!

When the listing is ready to be presented in all of its glory, we will hold the first open house event and invite potential buyers, real estate brokers, industry leaders, news outlets and members of the public. At the end of the event, we will distribute a press-release, interviews, and event photos through 250+ media/pr/news channels and push the property listing via MLS, Zillow,, Trulia and 100+ other real estate marketing platforms.

5. Building Windmills, not Walls

Real Estate is a dynamic and ever-changing market. Those who can harness the energy of the winds of change will eventually win. During the time on the market, we will help you to negotiate offers and adjust your Strategy based on the market feedback.

6. Paper-pushing is still a thing, even when it's digital

Selling Real Estate is a process that involves many team players and an enormous workflow of documents. Our team will assist you and your legal team with paperwork all the way from the beginning until closing and we will stay on top of the timeline, making sure everything is on track!